Led the creative direction and execution of an integrated marketing and advertising campaign for the Cannabis Conference. Conceived the campaign’s central storytelling concept, positioning conference speakers and industry experts as the focal point of the campaign and using their personal stories to build anticipation and engagement.

Oversaw the project from start to finish, including creative strategy, concept development, visual identity, design direction, photographer selection, photo shoot art direction, and final campaign execution. Collaborated across creative and production to translate the campaign vision into a cohesive, compelling advertising experience across multiple touchpoints.